Case Study

Real Results for Muscle Locker

How we scaled revenue with precise, data-led ad management and efficient spend.

Strategy & Outcomes

Before vs After

Before

  • • Broad match spend leaking across non-converting terms
  • • Limited negatives and inconsistent bid hygiene
  • • Fragmented reporting and unclear ROAS drivers

After

  • • Tight query control with structured negatives
  • • Weekly bid trims on non-performers
  • • Clear, actionable reporting highlighting wins

Ad Spend

£7,171

Sales

£52,267

ROAS

7.36x

ACOS

13.6%

What We Did

  1. 1

    Query control overhaul

    Mapped SQR to intent clusters; added negatives to plug spend leaks.

  2. 2

    Bid hygiene cadence

    Weekly trims on non-performers; scaled proven terms with staged caps.

  3. 3

    Creative + placement tests

    Tested headline/imagery; optimized for top placements to lift CTR.

“We finally understood where budget was leaking and what to scale. The clarity and results were immediate.”

— Muscle Locker Team

Results That Compound

We focused on one ASIN and leveraged AI-led search term analysis, bid trimming, and negative targeting strategies. The outcome: consistent ~7.5x returns and scalable efficiency that grew revenue and profitability.

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